Mobile Service Innovation and Business Models
By:Harry Bouwman,Henny de Vos,Timber Haaker
Published on 2008-05-27 by Springer Science & Business Media
Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
This Book was ranked at 38 by Google Books for keyword Business.
Book ID of Mobile Service Innovation and Business Models's Books is zVAQzH3M7u8C, Book which was written byHarry Bouwman,Henny de Vos,Timber Haakerhave ETAG "1KFmDJL1h0A"
Book which was published by Springer Science & Business Media since 2008-05-27 have ISBNs, ISBN 13 Code is 9783540792383 and ISBN 10 Code is 3540792384
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