India Business
By:Aruna Chandra,Pradeep A. Rau,John K. Ryans
Published on 2002 by Paramount Market Publishing
Doing business in India isn't easy but it presents an important opportunity for today's global marketer. India is second only to China among the countries the U.S. Department of Commerce calls Big Emerging Markets. India Business provides up-to-date information on:-- The middle class Indian consumer.-- Specific industry sectors in India including information technology, services, and retailing.-- Urban markets in India.-- Politics and the Indian economy.-- Strategies for market entry, marketing, advertising, and promotion.-- Resources of business information in the U.S. and in India.Vignettes throughout the book bring a human face to the country and Indian business practices. Adding depth are three interviews with executives who have several years of on-the-ground experience in India, marketing their companies' products and making things happen.You get practical advice from authors who are writing about their native land of India and have years of experience consulting with international businesses. Three long-term and short-term economic scenarios are supplemented with a checklist of what to watch for and the authors' assessment of the most likely economic scenarios. You learn the pros and cons so you can consider the Indian market with fresh information, but a realistic point of view.
This Book was ranked at 8 by Google Books for keyword Business.
Book ID of India Business's Books is 7_zEfCpYLNkC, Book which was written byAruna Chandra,Pradeep A. Rau,John K. Ryanshave ETAG "lp8jrvl9K/M"
Book which was published by Paramount Market Publishing since 2002 have ISBNs, ISBN 13 Code is 9780967143903 and ISBN 10 Code is 096714390X
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