The Lean Startup
By:Eric Ries
Published on 2011-09-13 by Currency
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
This Book was ranked at 4 by Google Books for keyword Business.
Book ID of The Lean Startup's Books is tvfyz-4JILwC, Book which was written byEric Rieshave ETAG "SAeIVlAp9KM"
Book which was published by Currency since 2011-09-13 have ISBNs, ISBN 13 Code is 9780307887917 and ISBN 10 Code is 030788791X
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 2200 Raters and have average rate at "4"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
Book Preview