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Title: Advertising and Promotion : An Integrated Marketing Communications
Author: George Belch, Michael Belch
Edition: 10th edition
ISBN-13: 9789814575119
Format: Soft Cover / Paperback
BRAND NEW, Color Printed in Acid Free Paper.
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A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that produc

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

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A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that produc . CLICK HERE TO DOWNLOAD THIS BOOK FOR FREE

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